- Loss Aversion – The tendency for people to have a strong preference for avoiding loses over acquiring gains.
- Sunk Costs Effect – The tendency to treat money that already has been committed or spent as more valuable than money that may be spent in the future.
- Disposition Effect – The tendency for people to lock in gains and ride losses.
- Outcome Bias – The tendency to judge a decision by its outcome rather than by the quality of the decision at the time it was made.
- Recency Bias – The tendency to weigh recent data or experience more than earlier data or experience.
- Anchoring – The tendency to rely too heavily, or anchor, on readily available information.
- Bandwagon Effect – The tendency to believe things because many other people believe them.
- Belief In The Law Of small Numbers – The tendency to draw unjustified conclusions from too little information.