
by lisamahapatra.
Explore more infographics like this one on the web’s largest information design community – Visually.
Explore more infographics like this one on the web’s largest information design community – Visually.
Now in our Collection
A new analysis of photographs of Albert Einstein’s brain has revealed special features that could be what gave him his amazing smarts.
The researchers compared 14 pictures of Einstein’s brain to 85 brain scans from “normal” people.”Although the overall size and asymmetrical shape of Einstein’s brain were normal, the prefrontal, somatosensory, primary motor, parietal, temporal and occipital cortices were extraordinary,” study researcher Dean, of Florida State University said in a statement. “These may have provided the neurological underpinnings for some of his visuospatial and mathematical abilities, for instance.”
Falk’s findings were published today Nov 16 in the journal Brain. Here are some of the images: (more…)
12 insights about markets and life from reading Ken Roman’s The King of Madison Avenue and The Unpublished David Ogilvy.
1. Be unorthodox and imaginative in your hiring. Ready to hire people with unusual backgrounds. Would you hire this man for an advertising executive? “He is 38 and unemployed. He dropped out of college. Has been a cook, a salesman, a diplomat and a farmer. Knows nothing about marketing. And has never written any copy. Is interested in advertising as a career at the age of 38, and is ready to go to work cheap.” It was Ogilvy himself who 3 years later became the most famous copywriter in the world and built the eighth biggest ad agency.
2. Treat women as if they are as knowledgeable as your wife when you advertise to them. They don’t like to be talked down to or treated as robots. Peter Lynch and Jim Cramer are not the only investors who got 10 baggers from their wives.
3. The purpose of advertising is to sell a product. Make sure you go for the sale. Forget about aesthetics. Learn from the mail order ads where everything is tested, and no ad continues unless it pays it way. Forget about the 3rd and 4th moments in your quantitative measures and concentrate on making a profit on your trades.
4. Don’t show off or try to be funny. It doesn’t go well in print. It demeans the readers’ intelligence. If you show off in a trade or competition, it will defuse your energy, and take you away from the bottom line. (more…)