If you think about it, it makes sense – the very best time to buy something is when everyone is convinced that the price is going to fall lower, and the very best time to sell something is when everyone is convinced the price is going to shoot to the moon. Just learn the importance of trading against the crowd. The crowd is reacting to the market, and you learn to react to the crowd, this simple change in mindset can produce incredible profits if you are willing to look like a fool (in the eyes of others).