You know, once you’re down 25-30 percent, you’re in that emotional ‘web’. That you think, “Man, it’s gotta come back”, and you know, “if it just comes back a little bit, I’ll sell”, and then it doesn’t and then you’re down 40 percent. And then it comes back to only down 30 percent, and you’re saying “ok, I’m going to sell it when it comes back to down only 20 percent”, and then it goes right back down.

And then once you’re past 50 and 60 percent, you know what you say to yourself — you know the words, you’ve had it happen to you before, right? “Aaah, screw it, I don’t care if goes to zero!” Right? Isn’t that what you say once you get into ‘the web’?

So don’t let that happen to you. There’s a simple word to protect yourself from big losses in the market. Easy word — “Sell.” “Sell.”