13 Risk Perception Factors 15-Jan-19 01:54 am Education Anirudh Sethi Tags#benefit #fairness #pain and suffering #personification #risk perception #uncertaintyTrustRisk vs BenefitControlChoiceIs the risk natural or human made ?Pain and SufferingUncertaintyCatastrophic or chronicCan it happen to me ?Is the risk new or familiarRisk to childrenPersonificationFairness