- Define your objectives for your trade show giveaway.
- Consider how you will select your giveaway item.
- Plan who should receive the item.
- Decide what promotional message/slogan you want to convey.
- Decide how your premium item should tie-in to your marketing theme.
- Plan how your premium item will complement your exhibiting goals.
- Allocate a realistic budget to achieve your objectives.
- Consider having your giveaway be original and relate to your business.
- Make sure that it is appealing and appropriate for your target audience.
- Make it a useful item if you want people to keep and use it.
- Consider what benefits your visitors get from this gift.
- Gauge the item’s appeal by asking if you would like to receive it and what you would do with it.
- Make sure that the item projects the company image you want your target audience to receive.
- Make a plan for distributing your item.
- Decide who will receive the item – every visitor or only to a select group.
- Decide what visitors need do to qualify to receive a gift item.
- Plan how you will inform your target audience about your giveaway item.
- Organize a system to measure the effectiveness of your giveaway.
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