- We apply what we learned about ourselves, our relationships to important people in our lives, and our perceived role in the world when we were young, to our perception of what is happening in our adult lives.
- The market acts as the ultimate authority figure, and its tick-by-tick declarations tap into the feeling contexts from earlier in life.
- The markets, as symbolized in the most implacable authority figure — price — creates an inference regarding whether your current value is better or worse. That taps directly into how you feel about yourself.
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