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The Paradox of Choice-Video

“In this revolutionary and beautifully reasoned book, Barry Schwartz shows that there is vastly too much choice in the modern world. This promiscuous amount of choice renders the consumer helpless and dissatisfied. The Paradox of Choice is a must read for every thoughtful person.”
— Martin Seligman, author of Learned Optimism and Authentic Happiness

“The Paradox of Choice carries a simple yet profoundly life-altering message for all Americans. Based on new research, Barry Schwartz explores why we want more choices when the best possible choice is already at hand, and how the creation of this “choice overload” undermines good decision-making. His eleven practical, simple steps to becoming less choosy will change much in your daily life. Buy this book now!”
— Philip G. Zimbardo, author of Shyness: What It Is, What to Do About It

“Today’s world offers us more choices but, ironically, less satisfaction. In this provocative and riveting book, Barry Schwartz shines the light of psychological science on popular culture and shows us steps we can take toward a more rewarding life. This is one of those rare books I just couldn’t put down.”
— David G. Myers, author of Intuition: Its Powers and Perils

Don’t Miss to Watch !!

10 Market Insights from Mark Douglas

They say that you cannot teach a man anything. You can only help him to find it within himself. “Trading In the Zone” by Mark Douglass is one of those rare books, which has played the role of an eye opener for many seasoned traders. It is a favorite read – not because it shares some hidden algorithms or tells a riveting story, not because it reveals some secret market formula or it analyzes the irrational exuberance of the crowd; but because it deals with the only hurdle that stays between a trader and his profit – his psychology.

Here are 10 of my favorite quotes from the book:

1. The four trading fears

95% of the trading errors you are likely to make will stem from your attitudes about being wrong, losing money, missing out, and leaving money on the table – the four trading fears

2. The proverbial empathy gap

You may already have some awareness of much of what you need to know to be a consistently successful trader. But being aware of something doesn’t automatically make it a functional part of who you are. Awareness is not necessarily a belief. You can’t assume that learning about something new and agreeing with it is the same as believing it at a level where you can act on it.

3. The market doesn’t generate happy or painful information

From the markets perspective, it’s all simply information. It may seem as if the market is causing you to feel the way you do at any given moment, but that’s not the case. It’s your own mental framework that determines how you perceive the information, how you feel, and, as a result, whether or not you are in the most conducive state of mind to spontaneously enter the flow and take advantage of whatever the market is offering.

4. The flaws of fundamental analysis

Fundamental analysis creates what I call a “reality gap” between “what should be” and “what is.” The reality gap makes it extremely difficult to make anything but very long-term predictions that can be difficult to exploit, even if they are correct. (more…)

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