- Loss Aversion… A preference for avoiding losses over acquiring gains
- Sunk Cost Effect… Treating money already spent as more valuable than money that may be spent in the future
- Disposition Effect… A tendency to lock in gains and ride losses
- Outcome Bias… A tendency to judge a decision by its outcome rather than the quality of the decision at the time it was made
- Recency Bias… A tendency to weigh recent data or experience more than earlier data or experience
- Anchoring… A tendency to rely too heavily or anchor on readily available information
- Bandwagon effect… A tendency to believe things because other people believe them
- Belief in Law of Small numbers… The tendency to draw unjustified conclusions from too little information
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