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rss10 Common Patterns of Faulty Thinking
Here are 10 common patterns of faulty thinking adapted from Dr. David Burns, author of the classic Feeling Goodand pioneer of Cognitive Behavioral Therapy:
All-or-Nothing Thinking: Failing to recognize that there may be some middle ground. Characterized by absolute terms like always, never, and forever.
Overgeneralization: Taking an isolated case and assuming that all others are the same.
Mental Filter: Mentally singling out the bad events in one’s life and overlooking the positive.
Disqualifying the Positive: Treating positive events like they don’t really count.
Jumping to Conclusions: Assuming the worst about a situation even though there is no evidence to back their conclusion.
Magnification and Minimization: Downplaying positive events while paying an inordinate amount of attention to negative ones.
Emotional Reasoning: Allowing your emotions to govern what you think about a situation rather than objectively looking at the facts.
Should Statements: Rigidly focusing on how you think things should be rather than finding strategies for dealing with how things are.”
Labeling and Mislabeling: Applying false and harsh labels to oneself and others.
Personalization: Blaming yourself for things that are out of your control.
"The critics only made me work harder.” Muhammad Ali
What Coke Contains
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Each can originated in a small town of 4,000 people on the Murray River in Western Australia called Pinjarra. Pinjarra is the site of the world’s largest bauxite mine. Bauxite is surface mined — basically scraped and dug from the top of the ground. The bauxite is crushed and washed with hot sodium hydroxide, which separates it into aluminum hydroxide and waste material called red mud. The aluminum hydroxide is cooled, then heated to over a thousand degrees celsius in a kiln, where it becomes aluminum oxide, or alumina. The alumina is dissolved in a molten substance called cryolite, first discovered as a rare mineral from Greenland, and turned into pure aluminum using electricity in a process called electrolysis. The pure aluminum sinks to the bottom of the molten cryolite, is drained off and placed in a mold. It cools into the shape of a long cylindrical bar. The bar is transported west again, to the Port of Bunbury, and loaded onto a container ship bound for — in the case of Coke for sale in Los Angeles — Long Beach.
The bar is transported to Downey, California, where it is rolled flat in a rolling mill, and turned into aluminum sheets. The sheets are punched into circles and shaped into a cup by a mechanical process called drawing and ironing — this not only makes the can but also thins the aluminum. The transition from flat circle to something that resembles a can takes about a fifth of a second. The outside of the can is decorated using a base layer of urethane acrylate, then up to seven layers of colored acrylic paint and varnish that is cured using ultra violet light, and the inside of the can is painted too — with a complex chemical called a comestible polymeric coating that prevents any of the aluminum getting into the soda. So far, this vast tool chain has only produced an empty, open can with no lid. The next step is to fill it.
Coca-Cola is made from a syrup produced by the Coca-Cola Company of Atlanta. The main ingredient in the formula used in the United States is a type of sugar substitute called high-fructose corn syrup 55, so named because it is 55 per cent fructose or “fruit sugar”, and 42 per cent glucose or “simple sugar” — the same ratio of fructose to glucose as natural honey. HFCS is made by grinding wet corn until it becomes cornstarch. The cornstarch is mixed with an enzyme secreted by a rod-shaped bacterium called Bacillus and an enzyme secreted by a mold called Aspergillus. This process creates the glucose. A third enzyme, also derived from bacteria, is then used to turn some of the glucose into fructose. (more…)
Think About It
Winners are those with the best ideas. Small ideas are worth a small sum, and big ideas are priceless. Ideas that make money cost money and the most valuable rewards go to ideas with the most value. The age of the big thinker is now. It is an era where profits go to the prophets:
• Big thinkers are on fire.
• Big thinkers never lose in their imaginations.
• Big thinkers bet the farm.
• Big thinkers marinate in thought.
• Big thinkers think better together.
• Big thinkers don’t take no for an answer.
• Big thinkers turn reality into fantasy.
• Big thinkers live their lives with purpose.
• Big thinkers think with their hearts.