Google commercials have always been quite engaging. Google India is out with a 3.5 minute heart-warming advertisement titled ‘Google Search: Reunion’. The Reunion advertisement tells you a story of how two friends got separated during the time of India and Pakistan partition. The Indian grand daughter Suman plans to bring them together again and uses Google search as the medium to search for her grand fathers long lost friend in Pakistan. She succeeds using Google search and its allied services.
Reports suggest this is the first in the series of 5 advertisements. The video is touching half a million views in just a day of its launch.
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rss12 Insights About Markets and Life
12 insights about markets and life from reading Ken Roman’s The King of Madison Avenue and The Unpublished David Ogilvy.
1. Be unorthodox and imaginative in your hiring. Ready to hire people with unusual backgrounds. Would you hire this man for an advertising executive? “He is 38 and unemployed. He dropped out of college. Has been a cook, a salesman, a diplomat and a farmer. Knows nothing about marketing. And has never written any copy. Is interested in advertising as a career at the age of 38, and is ready to go to work cheap.” It was Ogilvy himself who 3 years later became the most famous copywriter in the world and built the eighth biggest ad agency.
2. Treat women as if they are as knowledgeable as your wife when you advertise to them. They don’t like to be talked down to or treated as robots. Peter Lynch and Jim Cramer are not the only investors who got 10 baggers from their wives.
3. The purpose of advertising is to sell a product. Make sure you go for the sale. Forget about aesthetics. Learn from the mail order ads where everything is tested, and no ad continues unless it pays it way. Forget about the 3rd and 4th moments in your quantitative measures and concentrate on making a profit on your trades.
4. Don’t show off or try to be funny. It doesn’t go well in print. It demeans the readers’ intelligence. If you show off in a trade or competition, it will defuse your energy, and take you away from the bottom line. (more…)