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Loss Aversion

There’s a short Danny Kahneman interview at the Daily Beast here.  He notes why your best friends may not be your best advisors:

 Friends are sometimes a big help when they share your feelings. In the context of decisions, the friends who will serve you best are those who understand your feelings but are not overly impressed by them. 

 That’s the Kahneman I love to read, profound and interesting. But then he follows with this sentence:

For example, one important source of bad decisions is loss aversion, by which we put far more weight on what we may lose than on what we may gain.  (more…)