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10 Lessons That The Lok Sabha Polls Taught

Here are the top 10 learnings that marketers can take away from the BJP’s impressive electoral campaign.
1. Be clear in your positioning
The BJP could have picked from a million problems affecting the Indian voters – poverty, women’s empowerment, social justice, equal pay for equal work, secularism and so on. However, they picked two clear pillars for their marketing campaign – good governance and economic growth – and stuck to those two ideas throughout their year-long canvassing.
Lesson: Every brand needs clear positioning and a clear statement that tells you what it stands for. Pick your brand position and hammer it home, so that your users won’t forget it.
2. Don’t let bad karma haunt you
The BJP has been ruling Gujarat since 2001. However, the communal clashes in 2002 that killed over a thousand people from the minority community became the biggest blot on Narendra Modi and his election bid. In spite of being exonerated by the Supreme Court, the national and the global media pinned the blame for not controlling (and instead, encouraging) the rioters on the state government, led by the then Chief Minister Modi. (more…)