rss

A Deal in Wheat

Frank Norris, author of The Pit, wrote this short story in the early 1900s. It’s critical of the grain trade as it paints the farmers and consumers as victims. Still, the story is a very quick and easy read. Also attached to this link are some other great stories of the old and new west.

Many valuable trading lessons here.

The Art of Choosing

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.